There are billions of websites on the Internet, but very few have mastered the art of all the optimization needed for a good ranking. Hence, apart from SEO, it is necessary to design a website that is SEO-friendly too.
Here are the tricks of the trade to create an SEO-friendly web design.
Have you ever wanted to visit a site so badly, but when you open it, it says, “ERROR 404 – PAGE NOT FOUND”? You do not want your potential customers to see this when it comes to your site. Hence, it is important that you leave no stone unturned to make your website user-friendly. Design it in such a way that it can be easily navigated by the user, and make it look appealing that it makes them visit your website often. We all are aware that getting multiple clicks on your website increases your chances of getting a better ranking, this is possible by internal linking. Place the links strategically to make your website SEO-friendly.
- Make your website look appealing
Your website should be designed in such a way that it looks visually pleasing. You should also understand the type of color you want your website to submerge to. For example, if your company is related to water purifying machines, the theme of your website should be mainly blue, not bright colors like red, yellow etc. Understand the color placement, the font should be readable, the content catchy. You can also integrate a few animated features like gifs, videos, or interactive elements to make it interesting. You can look at the portfolios of any web design company to have a brief idea.
- Stay updated
Make sure you update the website with the latest content every now and then. Customers all over the web are always at large for the latest information. Feed them with the information that is essential. Also make sure to keep the copyrights or any sort of patents to be updated too. Design your website using the latest trend. Adopt dynamicity instead of keeping it static. Staying updated is the crux of the matter.
- It’s all about placement of keywords.
Last but not the least, make sure you use the keywords as strategically as possible. You do not want to seem very pushy when you insert the keyword anywhere in the content. Ensure that it acts as a smooth flow to deliver accurate information to your customers. And most of all, make sure your content showcases what you are meant to deliver. Make the best out of keywords whenever you can.