Small business owners realize that having a website for their company is important. However, just a regular website doesn’t really serve any purpose. In fact, with increasing competition, website owners are forced to think of new ways of getting traffic and retaining visitors. In this post, we will talk about how you can make your small business website better.
- Focus on content. Content is king – This is one line that has been relevant since the time SEO was first discussed. You need to have enough content on your website, and we are not talking about static content alone. Your readers and customers must have enough reasons to return to the site, for which a blog is a great option. Just add at least two posts with organic contents and topics each week when you start the blog.
- Images do matter. Images and photos can add a lot of extra depth to a post or a regular website page, and you don’t have to pay for the same. Check for websites like royalty free photos, which are really popular and have a bunch of categories to choose from. In case of images, less is more. It is best to choose the right images, which are cropped to fit the post or banner. Also, always use good-quality images.
- Speed is important. If the website pages take too long to load, you will never have enough visitors. Keep in mind that more than 35% of all internet searches are initiated on a phone or handheld device, which means your website should be mobile-friendly and accessible at all times.
- Rethink the design. Even the best websites must be revamped and redesigned at least once in couple of years. Consider if you need a new theme or design for your website. Make sure that you have hired the right team for your portal, and if required, check the demo before going for the extensive development work.
- Site organization matters. How you place content, photos and images on the website can affect user experience. If the website is a big one by nature, you may want to include a site map. It is also a good idea to test the interface and if it works as intended on all the relevant browsers, like Chrome and Firefox.
With smaller tweaks and changes, your small business website can look and feel a lot better and would keep your brand in focus.