On social media platforms, there’s a huge potential audience waiting: the number of social media users in Singapore reached a total of 4.96 million in January 2021, each with an estimated browsing time of two hours and sixteen minutes. Because social media has a strong influence on what people think about, talk about, and buy, it has become a popular tool for businesses that want to market their brands. And content creators, who use social media platforms to share entertaining pieces and build relationships with audiences, often partner with these businesses to make money.
Since gaming is a popular niche, social media has become a common way for professional gamers to boost their income. By creating relationships with brands on social media platforms like Instagram, YouTube, and Twitch, professional gamers can make a living posting gaming content. Below, we’ll discuss the ways gaming professionals can use these platforms to make generate income on social media.
How Content Creators Make Money
To make money on social media, content creators usually need to partner with their platform of choice or other businesses. Popular strategies include endorsement deals, ad revenue generation, and affiliate marketing.
Endorsement Deals: Through endorsement deals, content creators accept some form of compensation (such as money or products) from a company in exchange for featuring their brands in their content.
Ad Revenue: An ad revenue program, such as the YouTube Partner Program, allows content creators to earn revenue from the ads their platform displays on their content.
Affiliate Marketing: When content creators participate in an affiliate marketing program, they include links to their partner brand’s products in photo captions or video descriptions. They earn small commissions every time their content leads new customers to their partner brand’s side.
How To Leverage Social Media Platforms
Today, Twitch is the most popular social media platform for gamers. As a livestreaming platform, it allows content creators to engage with their fans in real-time. The biggest streamers on Twitch often play action-focused games, such as Fortnite, Call of Duty, and Valorant. Some streamers even feature traditional games, like chess.
Usually, Twitch streamers make money by joining the Twitch Affiliate Program, which allows them to a share of Twitch’s ad revenue. Endorsement deals are also a popular option. For example, action players can reach out to computer manufacturers, who can provide them with the ready-to-play computers they use for their games.
Though YouTube has a live option, the platform mainly focuses on pre-recorded content. Scripted videos, such as tutorials, product reviews, explainers, and vlogs thrive on this format. A poker influencer can use YouTube to share poker guides for beginners. Audiences within their niche will more than likely be interested in understanding the intricacies of variants like Texas Hold’em, Five Card Draw Poker, and Omaha Poker. Fans tend to hold content creators to an aspirational standard, which is why tutorials from gaming content creators become popular.
When it comes to income-generating strategies, YouTube is pretty flexible. YouTubers with larger viewerships can join the YouTube Partner Program and split ad revenue with the website. YouTubers of any channel size can also feature brands on their videos or video descriptions, and receive money through endorsement deals and affiliate marketing.
Instagram is one of the most popular options for influencer marketing. Brands often pay influencers to feature or discuss their products. When word-of-mouth reaches their audience, it drives organic traffic to the business’ online channels.
Since Instagram mostly focuses on short-form content, the platform isn’t as useful for gamers as Twitch or YouTube. However, it can be used to drive traffic to your other channels. Players of design-oriented games such as The Sims and Animal Crossing can use Instagram to post previews of their creations, which can then intrigue followers into looking into their long-form content.
These days, it’s becoming more common for content creators to make money on social media. Professional gamers can use platforms like Twitch, YouTube, and Instagram, to create gaming content that brings viewers to their partner brands.